The Dog Food Industry

Health is very important to pets just as it is to humans. Owners are willing to give anything to provide their beloved animals with the best health possible. This is why when buying pet food, people take time to inspect the ingredients of the food before they buy it. They would even consult a veterinarian for the proper nutrition to give their pets. For example, some owners only give their cats a fish diet, so they only buy cat food products that are made of fish. Around 1860, a dog biscuit that was introduced to England became the first commercially prepared pet food. Today, pet food products have expanded to include dry or semi-moist food and canned food to meet a huge variety of pets’ nutritional needs. Decades of rigorous research and experiments have been made to ensure the best products for all beloved pets.

Assorted Dog Foods

Assorted Dog Foods

When you go to the pet food section of your local grocery store, which pet food product would you pick if it was your first time to have a pet and you did not ask your vet which food to give him? It could be quite overwhelming with all the selections to choose from. However, with today’s highly competitive industry, convenience and shelf appearance are the most important factors that appeal to pet owners. Since consumers are buying these products for someone else, the appeal is not on the taste buds but on how pet owners feel about the product. Packaging can be a key factor in enticing consumers to buy such product. Today’s consumers are more serious about what they buy for their beloved animals. Some are even willing to spend more money on up-scale products and value-added packaging. When people shop for pet food, packaging is very important especially when buying large bulks. Zip closures and slider re-closable packages are more preferred when buying larger packs of dry pet food. On the other hand, stand-up pouches are more popular nowadays in almost all types of pet snacks and medium-sized bulk dry pet food. Big pet food companies have invested in multi-wall packaging made of plastic that is tear-resistant and has a smooth, attractive finish. Other companies have used zip closure pouches for smaller pet treats, as well as folding cartons and plastic jugs for larger quantities.


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